How do you communicate key feature of your product? Try to use visual for the same. Yes, visual helps in many ways such as easily to communicate and easy to recall.

Recently we, at Spotlight Communication, have launched Digital Safes by Kich, a new addition in product range of Kich Architectural Products Pvt. Ltd. Rather than talking much about the product in details we have focused more on visuals. The first question was how to show safety visually?

Kich Safe Launch Ad

Kich Digital Safe Launch Ad

After a small research, we could understand images of Army men, Dog Squad, Motor Bike Police, etc. is considered as a synonym of safety and security by the target audience. We have played with that factor in designing of this ad. At a first glance majority of audience understands something related to safety is there. That’s it. If you are really looking for safety solutions, this will lead you to notice it peacefully and read the small body copy of ad. There you will learn Kich Digital Safes can be opened with a secret password of 3 to 8 digit, three consecutive wrong inputs inactivate key pad for 5 minutes and heavy-duty steel and advance chip set is used for high end security of your valuables.

So, next time when you have some important feature to communicate, try to think, can it be communicated with a visual which can really make the difference.

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