What if your brand name is inspired by a product sub-category?

Confusion is the simple answer to this situation. At Spotlight we believe, when you have a brand name which also represents a category or sub-category, confusion starts appearing on surface.

Organic India

If you are a tea lover and experiments with variety of teas, you would have heard of Tulsi Tea. A very well-known brand of Tulsi Tea is Organic India. By mixing three variants of Tulsi (Citrus from Vana Tulsi, Spicy tone from Krishna Tulsi and Calming depth from Rama Tulsi) Organic India offers caffeine-free Original Tulsi Tea, which is stress relieving and rejuvenating. One of your friends explains you all these benefits of Tulsi Tea, and so you decide to purchase one.

Tulsi Tea GMTeaYou visit a store and find a pack of Tulsi Tea by G.M.Tea Packers Pvt. Ltd. so you buy it. Now what will happen? There will be a clash of expectation. You purchased it considering benefits of Holy Basil leaves but the one you have purchased is Dano or Patti or Kitli Special tea; no tulsi leaves as an ingredient. Higher chances, you will develop a negative impression about the latter brand, the one you have purchased. This happens because at-large Tulsi Tea is understood as a product having Holy Basil as an ingredient rather than a brand name.

So when an ingredient is an important factor in decision making; in those cases, you must avoid a brand name which would easily get associated with that product category.

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