Archive for October, 2015

Perceived leader is always a winner

October 20, 2015
Kirit JAsani

Kirit JAsani

Most of us would have studied on typical blackboards of school. We would have read textbook and practice books. Undoubtedly, at some point in our schooling days, we would have used educational syllabus based supplementary books such as Navneet Guide (Digest), Workbooks or 21 most likely question sets. However, in recent past these blackboards and textbooks have undergone a radical change.Navneet-Publication

Now classes are turning digital. School teachers show various videos and animations to their students to explain subject content. So who would lead this digital race in an education sector?

Short answer, the brand which gets succeeded in generating a perception of leadership inside the minds of target audience would surely lead the race.

Navneet Education Limited understood this very well. While printed syllabus based supplementary books have their own importance, digital textbook material would be an enhanced way to explain the content. So, Navneet took an absolutely right branding way by creating eSense Learning Pvt. Ltd., a digital education subsidiary of Navneet Publications. Under this new venture, they launched brand TOP SCORER.

Top Scorer logo

This brand TOP SCORER offers online smart learning packs for Grade 1 to 10 students in CBSE, GSEB and MSEB. Here students can buy complete study pack or selected chapters as per their wish. This total material is having ‘audio word by word as per the textbooks’ and further they are supported with 2D and 3D animations. There is a facility to take test, check results and detailed analytics in every respect, for example, a student would know where he or she is standing in the entire state!

In my opinion, in terms of product offerings, TOP SCORER happens to be the finest in all available options of digital study material. Now, the brand will require establishing their leadership in digital study material the way their parent company Navneet Education Limited did in print segment. For that, TOP SCORER would require communicating their differentiation very clearly and with more frequency to the target audience. At this point, TOP SCORER can take the highest advantage of their fantastic differentiation ‘Audio word by word as per the textbooks’ as in a long run this may not be an exclusive advantage. For easy acceptability of product, TOP SCORER would require students and their parents to believe by using this product; study concepts will be clearer and results will improve significantly. Nevertheless, such claims are believable only when being communicated by a leader. So TOP SCORER needs to emerge as perceived leader in this segment, and I see all the possibilities of that thing happening.

Still, best of luck to TOP SCORER. For more details on this product visit https://www.topscorer.com

 

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