Posts Tagged ‘kich’

Advertising Insights by Kirit JAsani

April 11, 2016

Kirit JAsani

If something is easy to reach, we tend to use it frequently. That is true with information also. In past 7 months, I have shared information with you on branding and advertising by writing various topics on my blog. I hope; this information would have been of some help to you. However, it is quite possible, for some reasons you may not get connected to my blog precisely when you want to refer a particular post. So, I have prepared a PDF mini book of past 12 posts. Just download it and keep in your PC or iBooks and refer it as and when required.



Following 12 points are covered in this PDF mini book.

  1. How to use customer testimonial in ad?
  2. The power of simple visual
  3. What if your brand name is inspired by a product subcategory?
  4. Demonstrate your key feature visually
  5. Perceived leader is always winner
  6. How long you should continue with same visual?
  7. Should PR precede advertisement?
  8. Is a good brief reason of good work?
  9. It’s Shockvertising!
  10. In Marketing Perception is everything
  11. The critical decision in marketing, line-extension or new brand launch
  12. Marketing lesson in RSS’ move from shorts to trousers




September 4, 2015

How do you communicate key feature of your product? Try to use visual for the same. Yes, visual helps in many ways such as easily to communicate and easy to recall.

Recently we, at Spotlight Communication, have launched Digital Safes by Kich, a new addition in product range of Kich Architectural Products Pvt. Ltd. Rather than talking much about the product in details we have focused more on visuals. The first question was how to show safety visually?

Kich Safe Launch Ad

Kich Digital Safe Launch Ad

After a small research, we could understand images of Army men, Dog Squad, Motor Bike Police, etc. is considered as a synonym of safety and security by the target audience. We have played with that factor in designing of this ad. At a first glance majority of audience understands something related to safety is there. That’s it. If you are really looking for safety solutions, this will lead you to notice it peacefully and read the small body copy of ad. There you will learn Kich Digital Safes can be opened with a secret password of 3 to 8 digit, three consecutive wrong inputs inactivate key pad for 5 minutes and heavy-duty steel and advance chip set is used for high end security of your valuables.

So, next time when you have some important feature to communicate, try to think, can it be communicated with a visual which can really make the difference.

Share your views with us!

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